Erldunda Road House
Aug 17, 2015
Brian Cummins Group were recently contracted to complete a store development in the true Centre of Australia, once again proving that no location is too remote to receive Australia's best retail service.
Sitting at the junction of the Stuart and Lasseter Highways in the Northern Territory, Erldunda Roadhouse is uniquely situated in an area rich in history of exploration, pioneering pastoral endeavors, cosmic events and gold fever. These days, though we are now better known for being the base of many travellers Uluru experience.
A lesser known fact about Erldunda, is that we are located in the centre of Australia, also known as "The Centre of The Centre".
The Roadhouse has been a focal point of all travellers who venture through the centre of Australia, when the General Manager and Directors set out to revitalise this iconic location they sat down with the team at BCG. In partnership we were able to provide detailed floor plans, 3D elevations and a new design that drastically increased the SKUs held on site.
Our project team travelled to the site and undertook an in depth store review, site measurement and even templates of angles. Our team then set out to manufacture all required retail equipment, load it onto a dedicated semi for delivery and 8 days later our team was onsite to undertake installation.
The store has recorded strong sales uplift following the works in Petrol, FMCG and hot food following the site upgrade.
Post completion of works Brian Cummins Group received a complimentary email from the groups GM congratulating the team on outstanding success of the project, the email then went on to highlight our client's appreciation of quality of workmanship, on site project management and performance of the shop fitting team onsite particularly given the around the clock program which was tailored to minimise any impact on the site's trade.
As Managing Director of Brian Cummins Group I was extremely proud of my staff and the true team effort to complete a project of this nature in such a remote location. I established the company under the principles of providing solutions to better your business and it is obvious that my team achieved much more than this.