A Slice of Success: How Great Bakery Design Boosts Sales
Aug 11, 2021 MB
It is said that tasting food often begins with your eyes!
While the quality of your bakery items may be top-notch, customers will often shop by sight first. The visual appeal and merchandising of your bakery can encourage your customers to purchase while creating an even better experience for all your store has to offer and increasing yield.
Running a stand alone or in-store bakery is not an easy feat – competition can be fierce. The question is: How does your bakery stand out from the crowd? A foolproof way to set your business apart from competition is by investing in great design.
When we say great design, we’re not just talking about capturing a great image for social media, we mean the total front and back of house environment. This can include ergonomics, WHS considerations, maximising space for baking and cleaning – and for customers – great aesthetics, functionality, and accessibility.
Here are some of our tips to go from good to great bakery design:
Hygiene. Hygiene and sanitation have always been on top of the list of priorities for any food preparation and sales businesses, even more important today due to the impacts of COVID-19. Good hygiene practice is non-negotiable and a visibly clean bakery attracts more customers. Boost customer confidence in your business by investing in bakery equipment that is designed and made to preserve food safety like modular bread units.
Ambience. Customers don’t just choose a bakery for the quality of their baked goods, they are looking for a total sensory experience. Lighting coupled with the perfect colour combination gives your bakery a look and feel that can help improve in-store appeal and boost social media presence - increasing awareness of your brand and translating to more sales. Invest in the aesthetics of your space by choosing the right décor.
Consider flooring that compliments the environment.
Display. Bakery displays do not only preserve quality and freshness, they also boost the attractiveness and aesthetic appeal of the product. However you choose to merchandise your bakery display or shelves, a beautifully-built bakery display will speak for itself.
BCG has always been committed to the total satisfaction of our clients. Via our Cummins Design & Development Services Team, and unsurpassed in-house retail manufacturing capabilities, we have a team of experienced designers with a proven track record of excellence who can help you realise your dream bakery design. With a range of contemporary, customisable designs, configurations and exceptional product presentation, we can help you get ahead of the game.
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