What sets Brian Cummins Group checkout counters apart
Jun 9, 2022 MB
“If you take care of the small things, the big things take care of themselves”.
So said Emily Dickinson, one of the most important poets in American history.
We are often so focused on our ‘grand plan’ that we forget it’s the small things that most often make the biggest difference.
The same can be said for planning a retail and supermarket environment. Take checkouts for example.
Your shop’s checkout counter is usually the last point of contact between you and your customer so it deserves all the attention you can give.
The question is, how do you know which checkout counter is for you?
Often, the checkouts offered in the market all seem to be the same, most even look the same (spoiler alert:…they don’t!). When you look closer, it becomes apparent that Brian Cummins Group checkouts are built up to a standard and not down to a budget.
BCG’s points of difference
Aesthetics
Checkouts should reflect and represent your brand standard. We offer both standard checkouts that can blend effortlessly with any interior style, as well as custom designs with an endless selection of formats and finishes. At BCG, our in-house designer and manufacturing team can both generate a compelling checkout ecosystem independently, and also collaborate with store owners and architects to create a solution that not only impresses customers, but also leaves a lasting impression and trust.
Ergonomics
Your store team are most likely an extension of your family, and like family, you want to give them the tools they need to succeed. While all checkouts may look identical, they most likely were not created with the same level of attention to detail and ergonomic expertise as are BCG’s. Before moving to BCG checkout counters, many of our clients had experienced ripped shirts from rough joints, improper scanner positioning, unreachable conveyor belts, and missing bag holders, to name just a selection of issues. BCG checkouts are tested not just in our R&D facilities but also in retail environments Australia-wide for optimal efficiency and reliability.
Durability
Busy stores demand sturdy, durable, and heavy-duty checkouts that are built to last. Our design and manufacturing teams always go above and beyond to ensure that the product is the best it can be, even if that means making improvements that aren't visible to the naked eye. One example is the way we treat steel using a cutting-edge powder coating method to ensure that our product resists corrosion better. A true competitive edge.
BCG offers a variety of high-capacity, high quality, and ergonomic checkouts made of timber and stainless steel. Our in-house retail manufacturing team pays meticulous attention to the smallest of details to ensure our clients get products of great value – with added features on the side. Browse through our range of full-sized and express checkout counters and find one that’s perfectly made for your business.
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