From Farm to Aisle: BCG's Comprehensive Guide to Fresh Produce Displays
Apr 23, 2024 MB
As a customer, have you ever stopped to consider the impact of how products are displayed when you step into a store? It's more than just an arrangement of items on shelves - it's a carefully curated experience that can influence your choices and perceptions. The way products are showcased can evoke emotions, guide your attention, and even shape your overall shopping experience.
As a business owner, have you given how you can improve your store’s current layout a thought? Let's delve into the art of strategically showcasing fresh produce and how it can transform your retail space.
Time and Space. One of the crucial factors in choosing the right fresh produce display is understanding the relationship between time, space, and your available trading area. The first consideration is the ratio of ambient vs refrigerated display. Depending on the type of produce, you'll need to strike a balance that maintains optimal freshness. Additionally, the size of your trading space will influence the type of display you choose. For larger spaces, lounges or plain bins might be ideal, while tiered or stacked displays can maximise selling area in more confined spaces. Consider upselling to a tiered produce unit and explore integrating nebulisation technology for enhanced freshness.
Variety. Variety is key when displaying fresh produce in stores as it directly influences the type of display needed. It's crucial to select displays that not only harmonise with the diverse range of products but also contribute to an enticing and efficient layout. Considering factors like the size, shape, and texture of fruits and vegetables is essential for creating visually appealing arrangements that attract customers. By choosing displays that complement the variety of produce offered, stores can create an inviting atmosphere that encourages exploration and ultimately boosts sales.
Presentation. The presentation of your fresh produce display is a crucial factor in attracting customers and driving sales. Consider the location within your shop carefully placing fresh produce at the entrance can entice customers to explore further. Seasonal and flexible offerings are highly effective, and mobile bins with castors allow for easy layout adjustments. Your fresh produce display becomes the face of your shop, so ensure it aligns with your overall interior choices.
Lighting. Never underestimate the impact of lighting on fresh produce displays. By strategically illuminating certain areas, it draws attention to premium items, encouraging purchases. Additionally, proper lighting fosters a sense of freshness and quality, boosting customers' confidence in the produce offered. Bright, inviting displays also promote healthy choices and make it easier for customers to navigate the produce section, contributing to a positive shopping experience.
Elevate Your Displays with BCG
At BCG, we understand the importance of well-organised and visually appealing fresh produce displays. Our wide array of produce display offerings is designed to help retailers optimise their space while showcasing their products. From versatile range of impulse and clearance display products to innovative produce display units, BCG has the equipment to enhance your fresh produce presentation.
Need a hand designing your store layout? Our team of topnotch designers at Cummins Design and Development Services (C2DS) are always ready to help!
Revamp your business into a thoughtfully arranged space! With dedication to providing quality display solutions tailored to your needs, BCG is your partner in fresh starts.
Get in touch with us today and let us help you get the most out of your retail space.
Email: Retail@briancummins.com.au
Phone:1300 66 22 14